We are a full-service agency and we're here to create the best-in-class campaigns to achieve overall growth for your company.
1.2 million users visit the Winnipeg Free Press' network of sites each month1. In Winnipeg, 381,000 adults read the Free Press in print or digital format each week2. Our web and print products are consumed more than any other newspaper in Manitoba.
1Google Analytics 2021 Q3 average; Winnipeg Free Press Network
2Vividata Fall 2021 Study; Winnipeg adults
Read us for award-winning journalism... partner with us for cutting-edge services. Free Press Advertising - always evolving.
Print Campaigns
Marketing Strategists
Social Campaigns
Advertising on winnipegfreepress.com
Website Development
Video Campaigns
Search & Display Campaigns
In-House Design Experts
Digital Advertising Specialists
Content Creators
Promote your business by sharing your story through an editorial-style feature in the Free Press.
Our in-house team will create and print flyers, banners, posters, booklets and more.
Our carriers deliver your flyer to our home delivery subscribers as well as non-subscriber households - reaching more than 230,000 homes weekly.
Affix a removable note with your message to the front page of the newspaper.
Share your message in our publications. Throughout the year, established magazines, unique supplements and custom features are delivered to 230,000 homes. These publications remain available for digital/mobile views for a year.
Reach your audience on our highly-ranked winnipegfreepress.com site and direct your message to 3rd party sites using strategic retargeting.
Expanded visibility of your ad campaign on the front page of winnipegfreepress.com. Blanket our home page for a day with time relevant advertising to reach hundreds of thousands of readers in a single day.
Reach up to 60,000 people who registered their email address and consented to receive email from the Winnipeg Free Press.
Digital social strategies to build an audience and gain loyal followers by advertising with key partners including Google, Facebook, Instagram, Twitter and YouTube.
Custom video productions for targeted ads on social platforms to inform, entertain and educate potential customers.
All of our agency services are done in-house, ensuring cutting-edge campaigns created locally.
Base: 679,000 Winnipeg Adults
Source: Vividata Fall 2021 study
Base: Adults in Canadian markets with population 500,000+; English newspaper readership
Source: Vividata Fall 2021 study
Source: Vividata Fall 2021 study
Be seen first! Wrap your message around the Free Press.
Includes a front page and page 2.
Includes a front page, an inside spread that wraps around section, and a back cover.
Supply your advertisement and editorial-style story, or partner with our creative content team to craft them for you. Either way, your message will stand out.
Sponsored content performs well in print and digital.
Amplify your message - include our social media options.
A link to your site tells Google to rank you higher in search results.
Today's marketers know that content is king. An engaging article provides more opportunity to tell your whole story, and turn customers into fans.
Enhance your sponsored content by promoting it on social media, and give users a reason to discover you.
Share your message with a variety of unique print offerings. This is just a sampling, contact your Free Press sales representative for more options.
Stick your message on the front of the Free Press.
Grab readers' attention with a flex form ad that uses the page in a creative way.
10 column X 250 agate lines (2500 lines) 11.583” X 17.86”
10 column X 225 agate lines (2250 lines) 11.583” X 16.07”
10 column X 200 agate lines (2000 lines) 11.583” X 14.29”
8 column X 250 agate lines (2000 lines) 9.31” X 17.86”
8 column X 200 agate lines (1600 lines) 9.31” X 14.29”
5 column X 301 agate lines (1505 lines) 5.75” X 21.5”
10 column X 150 agate lines (1500 lines) 11.583” X 10.71”
7 column X 215 agate lines (1505 lines) 8.06” X 15.36”
5 column X 150 agate lines (750 lines) 5.75” X 10.71”
10 column X 75 agate lines (750 lines) 11.583” X 5.36”
3 column X 301 agate lines (903 lines) 3.38” X 21.5”
10 column X 100 agate lines (1000 lines) 11.583” X 7.14”
5 column X 200 agate lines (1000 lines) 5.75” X 14.29”
3 column X 126 agate lines (378 lines) 3.38” X 9”
6 column X 63 agate lines (378 lines) 6.87” X 4.5”
10 column X 30 agate lines (300 lines) 11.583” X 2.14”
10 column X 30 agate lines (300 lines) 11.583” X 2.14”
10 column X 30 agate lines (300 lines) 11.583” X 2.14”
10 column X 10 agate lines (100 lines) 11.583” X .714”
10 column X 40 agate lines (400 lines) 11.583” X 2.86”
2 column X 21 agate lines (42 lines) 2.25” X 1.5”
10 column X 301 agate lines (3010 lines) 11.583” X 21.5”
3 column X 63 agate lines (189 lines) 3.38” X 4.5”
2 column X 50 agate lines (100 lines) 2.25” X 3.57”
3 column X 28 agate lines (84 lines) 3.38” X 2”
Offered in different configurations.
Contact for details.
21 column X 301 agate lines (6321 lines, includes gutter) 24” X 21.5”
21 column X 75 agate lines (1575 lines, includes gutter)
24” X 5.36” (various heights available)
Many other ad sizes available upon request.
Make a strong branding statement with your ad by using the margins of the web page as well as the billboard, big box, leaderboard and tall box ad positions.
300x600
250 kb (jpg or gif)
250 kb (HTML 5)
Units available on article pages
970x90
150 kb (jpg or gif)
200 kb (HTML 5)
Ad units available on every page
970x250
250 kb (jpg or gif)
250 kb (HTML 5)
Ad units available on every page
728x90
75 kb (jpg or gif)
150 kb (HTML 5)
Ad units available on every page
300x250
150 kb (jpg or gif)
150 kb (HTML 5)
Ad units available on every page
Located at the top of the page
Sits above website content hugging the bottom of the screen
Appears in the middle of a story
Appears on the website landing pages
Appears on almost the entire mobile screen
Two components are needed for video ads. The static background graphic (jpg or gif) and a YouTube video link. Room should be left anywhere in the ad for the video. The final ad will be compiled by the Winnipeg Free press.
Note: All videos will begin mute with volume controls. The reader has the option to click for sound.
Billboard and Big Box
YouTube hosted
Recommended maximum 1 minute
300 pixels
16:9
300 pixels
Examples of static backgrounds with room provided for video.
Engage and grow your target audience by placing messages in their Facebook, Instagram and Twitter newsfeeds as well as display ads on their home page. Place pre-roll ads on YouTube videos watched by your target audience. Target by interests, behaviours, and demographics.
The Winnipeg Free Press distributes multiple newsletters focused on many different interests, each providing a great opportunity for your ad to be seen by a captive audience.
A curated package of our best news and features.
A weekly review of the Winnipeg arts scene.
The latest updates on the novel coronavirus and COVID-19.
A weekly look at politics close to home and around the world.
The latest on food and drink in Winnipeg and beyond from arts writers Ben Sigurdson and Eva Wasney.
A quick glance at the news for the upcoming day.
A weekly look towards a post-pandemic future.
Keep up to date on sports with Mike McIntyre.
Kevin Rollason honours and remembers lives well-lived in Manitoba.
A daily dose of fun: crosswords, sudokus, horoscopes and Miss Lonelyhearts all in one email.
Leesa Dahl looks at everything to do with our furry, fuzzy, feathered, fishy (and more!) pet friends.
Discover the most popular stories on our site.
Available newsletters and dates sent are subject to change. Number of newsletter subscribers and open rates may fluctuate.
The Winnipeg Free Press distributes approximately 100 supplements each year about different industries and events.
Advertising opportunities are available within most of these scheduled supplements or you can partner with the Winnipeg Free Press to create a unique publication.
For rate and publication date information, please contact your sales representative or call (204) 697-7122.
We not only offer both sheet fed and web printing services on a variety of papers including gloss coated, but can also fold, stitch, perfect bind, die cut and UV coat your product.
We have the capability for short-run quick printing, including large-format banners and posters in paper or vinyl as well as flyers and booklets.
Our complete printing services, along with our distribution capabilities, make us a one stop solution.
For more information, please contact your sales representative, or call (204) 697-7122.
Or, call us directly
Phone: 204-697-7122
Email: advertising@winnipegfreepress.com
