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Media Kit

Despite the profound technological changes transforming the news media industry, 68% of Winnipeg adults still rely on the Winnipeg Free Press to deliver their news and information each week through print and digital channels. This continues to be the best reach of any daily newspaper in a major Canadian city. The Free Press is not just a newspaper anymore - we offer multiple platforms to help you reach the audience you desire.

Source: Vividata 2016 Q4

Winnipeg The Facts


Manitoba is home to over 1.3 million people, with over 807,000 living in the Winnipeg Census Metropolitan Area (CMA). Winnipeg's population grew by an average of 1.7% each year from 2013 to 2016. Winnipeg is the model of multiculturalism with more than 180 ethnic groups speaking over 90 languages.


Thanks to a rebound in transportation and warehousing employment, as well as public administration employment, Winnipeg is projected to generate employment growth of 2.1% in 2017. This pickup in employment will contribute to a decrease in the province’s unemployment rate which is projected to average 5.8% in 2017, down from 6.1% in 2016.


Single-detached starts are projected to increase between 2,500 and 2,700 units in 2016 and continue to edge higher in 2017 and 2018. MLS® sales in Manitoba are projected to rise and range from 14,500 to 14,900 transactions in 2016 and gradually increase in 2017 and 2018.


Winnipeg’s economy expanded by 2.3% in 2016 and is expected to expand by a further 2.4% in 2017. Spending on Manitoba Hydro’s legacy projects in the north is now expected to top $12 billion by the time work is completed in 2021, while the City of Winnipeg will keep workers busy on $1.5-billion worth of construction projects of its own. The upcoming merger of MTS and Bell Canada has the potential to send the forecast even higher, as Bell has promised $1 billion in upgrades to the province’s telecom infrastructure over five years.

Bus-maker New Flyer Industries won an order to supply the London (Ontario) Transit Commission with 28 buses, signed a contract to supply 23 buses to the Central Midlands Regional Transit Authority in Columbia, South Carolina, and agreed to supply up to 47 buses to Transdev, a private public transport operator. Positive news also comes from Winnipeg’s key agri-food sector, as Maple Leaf Foods is investing $35 million to upgrade its Winnipeg plant. Elsewhere, Peerless Garments was awarded an $11.2-million contract to restock uniforms for the Canadian army and air force.


  1. Conference Board of Canada, Metropolitan Outlook 1, Winter 2017
  2. Statistics Canada. Table 051-0056 - Estimates of population by census metropolitan area, sex and age group for July 1, based on the Standard Geographical Classification (SGC) 2011, annual (persons), CANSIM (database).
  3. Statistics Canada. 2013. Winnipeg, CMA, Manitoba (Code 602) (table). National Household Survey (NHS) Profile. 2011 National Household Survey. Statistics Canada Catalogue no. 99-004-XWE. Ottawa. Released September 11, 2013.
  4. CMHC, Housing Market Outlook: Canada Edition, Fourth Quarter 2016

Audience Engagement

Newspaper Readership in Canada

86% of Winnipeg adults read a newspaper in print or digital format every week - more than any other major city in Canada.

Base: Adults in Canadian markets with population 500,000+, average weekly print/digital readership
Source:Vividata 2016 Q4

Winnipeg Free Press Readership

In just one week, Winnipeg Free Press print and digital products reach 68% or 436,000 Winnipeg Adults.

Base: 640,000 Winnipeg adults
Source: Vividata 2016 Q4

Winnipeg Free Press Demographic Profile

Automotive Products

Form more information, please contact your sales representative, or call (204) 697-7164.

Each week Winnipeg Free Press Print and Digital Products reach:


of Winnipeg households likely to acquire a vehicle in the next year


of Winnipeg households whose most recently acquired vehicle was purchased new from a dealer


of Winnipeg households whose most recently acquired vehicle was purchased used from a dealer


of Winnipeg adults who had automotive services done in the past year


of Winnipeg adults who purchased tires in the past year

Source: Vividata 2016 Q4

Real Estate Products

For more information, please contact your sales representative, or call (204) 697-7422.

Each week Winnipeg Free Press print and digital products reach:


of Winnipeg households that have done any decorating in the past 2 years


of Winnipeg households that plan to purchase real estate in the next year


of Winnipeg households that have done any remodelling in the past 2 years


of Winnipeg households that have done any flooring improvements in the past 2 years


of Winnipeg adults who own their home

Source: Vividata 2016 Q4

Career and Employment Products

For more information, please contact your sales representative, or call (204) 697-7171.

Each week Winnipeg Free Press print and digital products reach:


of Winnipeg adults with a trade diploma or other certificate


of Winnipeg adults with a bachelor's degree


of Winnipeg adults with a post graduate degree


of Winnipeg adults age 18 to 34


of Winnipeg adults age 35 to 49


of Winnipeg adults age 50 to 64

Souce: Vividata 2016 Q4

Flyer Distribution & Commercial Print Services

Flyer Distribution Offers:

Subscriber Circulation

  • Wednesday and Thursday distributed in home delivered subscription - machine inserted
  • FSA distribution and rural truck runs

Extended Market Coverage (EMC)

  • Non-subscriber distribution Wednesday and Friday
  • FSA distribution
  • Quality controlled through phone and visual audits as well as colour coded bundles


  • Negotiate a contract to have your digital flyer online to coincide with print distribution
  • Flyertown is prominently featured on


  • Paid circulation of the Winnipeg Free Press is invited into the home both in Winnipeg and rural areas as well as through single copy sales
  • Inserted product does not need to be bundled
  • EMC every Wednesday and Friday allows you to reach every house not covered by the Free Press
  • All flyers are pre-inserted in the Wednesday and Friday EMC jacket before it reaches the carrier - all inserts are free standing and in their original condition
  • You can reach more customers with your digital flyer featured on Flyertown

Commercial Printing Services

Winnipeg Free Press and Derksen Printers provide a full range of printing capabilities - from design and prepress production to printing the completed product.

We not only offer both sheet fed and web printing services on a variety of papers including gloss coated, but can also fold, stitch, perfect bind, die cut and UV coat your product.

We have the capability for short-run quick printing, including large-format banners and posters in paper or vinyl as well as flyers and booklets.

Our complete printing services, along with our distribution capabilities, make us a one stop solution.

For more information, please contact your sales representative, or call (204) 697-7332.

Niche Products

The Winnipeg Free Press distributes approximately 100 supplements each year about different industries and events. Advertising opportunities are available within most of these scheduled supplements or you can partner with the Winnipeg Free Press to create a unique publication.

For rate and publication date information, please contact your sales representative or call (204) 697-7389.

Online Advertising receives over 1 million users a month who view 9.8 million pages.*

Souce: Google Analytics 2017 Q1 average


available on every page (728 x 90)

Big Box

available on every page (300 x 250)

Super Leaderboard

available on every page. Ad can also be designed to expand on mouse-over to reveal more information by pushing site content downward. (970 x 90)


available on every page (970 x 250)

Tall Box

available on story pages (300 x 600)


available on story pages (160 x 600)

Video Pre-Roll

available on almost any Winnipeg Free Press video (480 x 360 or 480 x 270)

Home Page Takeover

Make a strong branding statement with your ad by using the margins of the web page as well as the leaderboard and big box ad positions.

Expanding Ad

Invite the visitor to view more of your information in an ad that expands over the site content.

Mobile Advertising

Winnipeg Free Press Website

Banner Ad

is located at the top of the page (640 x 100, 320 x 50, 300 x 50, 216 x 36)

Fixed Banner Ad

sits above website content hugging the bottom of the screen (640 x 100, 320 x 50, 300 x 50, 216 x 36)

In-Article Big Box Ad

appears in the middle of a story (300 x 250)

Landing Page Big Box Ad

appears on the website landing pages (300 x 250)

Interstitial Ad

appears on almost the entire mobile screen (320 x 480)

WFP News App

Banner Ad

is locked at the bottom of the screen (iPhone 320 x 50, iPad 728 x 90)

Interstitial Ad

appears on the entire mobile screen (iPhone 320 x 480, iPad 768 x 1024)

Digital Marketing Services

Programmatic Display Advertising

  • Reach your audience on third party websites using standard display and video ads
  • Retarget your website visitors to draw them back to your site once they have left
  • Target audience behaviours categories, and demographics across multiple ad exchanges
  • Track conversions and extended metrics such as view-throughs

Search Engine Marketing

  • Reach customers acrively searching for products or services you provide
  • Target your pay-per-click campaign on Google, Yahoo and Bing
  • Optimize your website to rank highly in search engine organic results
  • Receive standard ongoing optimizations and full service campaign management

Social Media Marketing

  • Engage and grow your target audience by placing messages in their Facebook, Instagram and Twitter newsfeeds as well as display ads on their home page
  • Place pre-roll ads on YouTube videos watched by your target audience
  • Target by interests, behaviours and demographic

Additional Resources

  • Place a live chat widget on your website to assist visiting clients
  • Track results across display, search and social media campaigns using a web-based dashboard
  • Receive third party research and insights to support campaign success

For more information, please contact your sales representative or call (204) 697-7164.

Email Marketing

Email Alerts

The Winnipeg Free Press publishes different types of exclusive digital editorial content on its website:

  • Head Start - a brief recap of news you may have missed, upcoming stories, trending topics, daily weather and this day in history
  • Playbook - a daily link to what's happening in the world of sports providing the top news, what to watch, what we're reading, videos and more

Readers can register for an email alert each time this content is published on the site. Sponsorship includes:

  • big box ad on the email alert
  • sponsor logo on the home page news tile
  • big box, leaderboard and tall box ads on the associated landing page.

Email Blasts

Reach up to 150,000 people that have registered their email address with the Winnipeg Free Press and agreed to receive third party email. Your ad will be merged with editorial content to provide reader interest and engagement.

For more information, please contact your sales representative or call (204) 697-7172.

Email Alerts

Email Blasts

Contact Us


Grant Suderman
Vice President, Sales and Marketing
Phone: 204-697-7164

If you are located outside of Manitoba, please contact:
Kim Warburton
Director, National Advertising Sales, Commercial Products, Inserts
Phone: 204-697-7332

If you are located in Manitoba, please contact:
Karen Buss
Director, Advertising Sales
Phone: 204-697-7172


Barb Borden
Manager of Niche Publications/Canstar Weeklies
Phone: 204-697-7389


Phone: 204-697–7100

Phone: 204-697–7384