Audience Engagement
Winnipeg Free Press Readership
In just one week, Winnipeg Free Press print and digital products reach 60% or 400,000 Winnipeg Adults.
Base: 666,000 Winnipeg adults
Source: Vividata Spring 2021
Media Kit
Newspaper Readership in Canada
60% of Winnipeg adults read the Winnipeg Free Press in print or digital format every week - more than any other newspaper in a major Canadian city.
Base: Adults in Canadian markets with population 500,000+;
English newspaper readership
Source: Vividata Spring 2021
Winnipeg Free Press Demographic Profile
Print Ad Positions and Creative Executions
Mini Page Banner
This highly visible ad sits above the masthead on almost any page.
Masthead Banner
This highly visible ad sits at the top of the front page above editorial content.
Section Front Banner
Give your ad a dominant position across the page.
Earlug
An excellent tool for precision targeting; these ads are located at the top corners of most section fronts.
Front Page Note
Affix a note with your message on the front page of the paper or the front of any pre-printed section to trigger a response from your customers.
Gatefold
Readers will notice your gatefold - a four page wrap covering two-thirds of the front page (with message below the masthead). It also includes the entire inside front flap as well as inside and outside back covers.
Front Page/Section Wrap
Your message will be seen using a section wrap - four full colour pages wrapped around a section of the newspaper.
Double Truck/Floating Double Truck
Command attention with an ad that stretches across two pages.
Flex Form
Grab readers' attention with a flex form ad that uses the page in a creative way.
Automotive Products
Form more information, please contact your sales representative, or call (204) 697-7164.
Real Estate Products
For more information, please contact your sales representative, or call (204) 697-7422.
Career and Employment Products
For more information, please contact your sales representative, or call (204) 697-7171.
Sponsored Content
For more information, please contact your sales representative or call (204) 697-7122.
What is Sponsored Content?
An innovative advertising strategy that involves producing a written story or video about your industry followed by your advertising message. Once a concept has been established, a team will work together in creating the story, page layout and video production.
What does Sponsored Content look like?
In print, sponsored content looks like an editorial story including images and ads.
Sponsored content can also be featured as an editorial story on a Winnipeg Free Press network website. To enhance your story, professional video production is also available.
A story tile that links to your content is placed in the appropriate section of a Winnipeg Free Press network website for 24 hours. After 24 hours, it's archived and recommended as a relevant news story. The story page also has a big box, leaderboard/billboard and tall box position available.
Click here to view an example of Sponsored Content video.
Flyer Distribution & Commercial Print Services
Flyer Distribution Offers:
Subscriber Circulation
- Wednesday and Thursday distributed in home delivered subscription - machine inserted
- FSA distribution and rural truck runs
Extended Market Coverage (EMC)
- Non-subscriber distribution Wednesday and Friday
- FSA distribution
- Quality controlled through phone and visual audits as well as colour coded bundles
Benefits:
- Paid circulation of the Winnipeg Free Press is invited into the home both in Winnipeg and rural areas as well as through single copy sales
- Inserted product does not need to be bundled
- EMC every Wednesday and Friday allows you to reach every house not covered by the Free Press
- All flyers are pre-inserted in the Wednesday and Friday EMC jacket before it reaches the carrier - all inserts are free standing and in their original condition
Commercial Printing Services
Winnipeg Free Press and Derksen Printers provide a full range of printing capabilities - from design and prepress production to printing the completed product.
We not only offer both sheet fed and web printing services on a variety of papers including gloss coated, but can also fold, stitch, perfect bind, die cut and UV coat your product.
We have the capability for short-run quick printing, including large-format banners and posters in paper or vinyl as well as flyers and booklets.
Our complete printing services, along with our distribution capabilities, make us a one stop solution.
For more information, please contact your sales representative, or call (204) 697-7332.
Niche Products
The Winnipeg Free Press distributes approximately 100 supplements each year about different industries and events. Advertising opportunities are available within most of these scheduled supplements or you can partner with the Winnipeg Free Press to create a unique publication.
For rate and publication date information, please contact your sales representative or call (204) 697-7389.
Desktop Advertising
The Winnipeg Free Press network receives over 1.3 million users a month who view more than 9 million pages.
Source: Google Analytics - 2021 Q2 monthly average
Billboard
available on every page (970 x 250)
Big Box
available on every page (300 x 250)
Tall Box
available on story pages (300 x 600)
Leaderboard
available on every page (728 x 90)
Skyscraper
available on story pages (160 x 600)
Super Leaderboard
available on every page. Ad can also be designed to expand on mouse-over to reveal more information by pushing site content downward. (970 x 90)
Video Pre-Roll
available on almost any Winnipeg Free Press video (480 x 360 or 480 x 270)
Home Page Takeover
Make a strong branding statement with your ad by using the margins of the web page as well as the billboard and big box ad positions.
Mobile Advertising
Banner Ad
is located at the top of the page (640 x 100, 320 x 50, 300 x 50)
Fixed Banner Ad
sits above website content hugging the bottom of the screen (640 x 100, 320 x 50, 300 x 50)
In-Article Big Box Ad
appears in the middle of a story (300 x 250)
Landing Page Big Box Ad
appears on the website landing pages (300 x 250)
Interstitial Ad
appears on almost the entire mobile screen (320 x 480)
Digital Marketing Services
Programmatic Display Advertising
- Reach your audience on third party websites using standard display and video ads
- Retarget your website visitors to draw them back to your site once they have left
- Target audience behaviours categories, and demographics across multiple ad exchanges
- Track conversions and extended metrics such as view-throughs
Search Engine Marketing
- Reach customers acrively searching for products or services you provide
- Target your pay-per-click campaign on Google, Yahoo and Bing
- Optimize your website to rank highly in search engine organic results
- Receive standard ongoing optimizations and full service campaign management
Social Media Marketing
- Engage and grow your target audience by placing messages in their Facebook, Instagram and Twitter newsfeeds as well as display ads on their home page
- Place pre-roll ads on YouTube videos watched by your target audience
- Target by interests, behaviours and demographic
Results Tracking
- Track results across display, search and social media campaigns using a web-based dashboard
- Receive third party research and insights to support campaign success
For more information, please contact your sales representative or call (204) 697-7122.
Email Advertising
OUR EDITORIAL DEPARTMENT CURATES SEVERAL EMAIL NEWSLETTERS FEATURING SPECIFIC TYPES OF CONTENT.
A big box ad position (300 x 250 pixels) is available on each newsletter.
Newsletters include:
- Above the Fold - a curated digital package of news, features and analysis sent every weeknight
- Editor's Bulletin - a snapshot of stories we are working on, sent 2-3 times a week
- Head Start - a quick glance at the news for the upcoming day, sent every weekday morning
- Playbook - the latest news from around the world of sports delivered every Tuesday to Saturday morning
ADS CAN BE INCLUDED IN OUR EDITORIAL NEWSLETTER RECOMMENDED READS THAT IS DELIVERED EVERY MONDAY, WEDNESDAY AND FRIDAY.
- The ad is merged between editorial content to provide reader engagement
- Ad can be sent to 24,000-50,000 email addresses
- Open rate: 27-47%
- Maximum ad size: 600 x 320 pixels
- Two weeks lead time is required, based on availability
Get in Touch With Us
Or, call us directly
Phone: 204-697-7343
Email: advertising@winnipegfreepress.com